1. Increased traffic:
By ranking higher in the SERPs, a website is more likely to attract organic traffic from users who are searching for the products or services it offers. This can lead to more sales and revenue for the business.

2. Cost-effective:
SEO is a cost-effective marketing strategy because it targets users who are already interested in the products or services that a website offers. This means that the website is more likely to attract qualified leads, rather than just attracting a large number of uninterested visitors.

3. Improved user experience:
A well-optimized website is easier for users to navigate and use, which can lead to a better overall experience for the user. This can lead to increased engagement and loyalty from users.

4. Increased credibility:
A website that ranks well in the SERPs is more likely to be seen as a credible and trustworthy source of information by users. This can help to build the reputation of the business and increase its credibility in the industry.