1. Increased visibility:
Hashtags make it easy for people to discover content that is relevant to their interests. When you use relevant hashtags in your posts, it increases the chances of your content being seen by a wider audience.

2. Increased engagement:
Hashtags can help increase the engagement of your post by making it more discoverable to users who are interested in the topic or theme of your post.

3. Increased reach:
By using hashtags, you can increase the reach of your post by making it more visible to a wider audience. This can help to drive more traffic to your profile and increase your overall engagement.

4. Increased brand awareness: Hashtags can be used to increase brand awareness and visibility. When you use relevant hashtags and your brand name in your posts, it makes it easier for people to find and engage with your content.

5. Joining or creating conversations: Hashtags can be used to join existing conversations or create your own conversations.

6. Measuring success of campaigns: Hashtags can be used to track and measure the success of a social media marketing campaign.