1. Not fully understanding the product or service you are selling. It is important to be able to answer questions and address concerns that potential customers may have about what you are selling.

2. Failing to establish trust with potential customers. Building
trust with potential customers is essential for making a sale.

3. Not identifying the needs of the potential customer. It is important to understand the needs and wants of the potential customer in order to tailor your sales pitch and offer a solution that meets their needs.

4. Not following up with potential customers. It is important to follow up with potential customers to remind them of your product or service and to address any remaining questions or concerns they may have.

5. Not adapting to the customer’s communication style. Different customers may prefer different communication styles, so it is important to be able to adapt and communicate in a way that is most effective and comfortable for the customer.