1. Poor targeting:
The content is not tailored to the specific audience it is intended for, and therefore does not resonate with them.

2. Lack of clarity:
The content is not clear or concise, making it difficult for the audience to understand the message.

3. No call-to-action:
The content does not include a clear call-to-action, so the audience is unsure of what to do next.

4. Poor design:
The visual design of the content is not visually appealing or easy to read, which can negatively impact engagement.

5. Technical issues:
There may be technical issues with the website or landing page that are causing the content to not convert.